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- Joe Noonan
- It's All About The Ride was founded by Britta and Joseph Noonan. Britta and Joe are a happily married couple who share a love for travel, exploring and experiencing all that life has to offer. Currently on a work assignment away from their home in beautiful Coeur d' Alene, ID, they are presently living full-time in a fifth wheel near the Superstition Mountains in Arizona. Both Britta and Joe are adventure seekers with experiences and insights into all aspects of exploring and visiting unique locations. From camping off the back of a motorcycle to living out of an RV and exploring off the beaten path, their product and trip reviews come from first-hand knowledge and a love of seeing and experiencing all that life has to offer.